Our Principle

We are a brand of priciples

We are dedicated to working together with uncompromising ethics and integrity. We encourage our people to create, to innovate, to be entrepreneurs and to strive for the best quality, always.

We are committed to excellence

To ensure the long-term success of our Company, we integrate the "Best Quality" aspect of our business– into all our day-to-day business activities. Our workplace culture fosters a unique spirit of teamwork, innovation, passion and a shared mission of "Caring for you with the best skin care available."

We clearly post the following commitments in our offices throughout the world for our employees to live and work by:

  • Provide customers with innovative cosmetic products of the highest quality.
  • Deliver outstanding service by treating each individual as we ourselves would like to be  treated.
  • Create an environment that fosters personal growth and well-being.
  • Build partnerships with our suppliers, retailers and colleagues based on fairness and trust.
  • Enhance our reputation of image, style and prestige. 
  • Pursue profit, but never at the expense of quality, service or reputation.
  • Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers. 
  • Be responsible citizens in every community we serve.
  • We believe that all individuals can and want to contribute to their fullest potential.  

We continue to learn from the best practices of our brands and employees to unite and strengthen our efforts across brands, regions and functions as we strive to be the best. We are proud of the progress we have made to date and we recognize that we have opportunity for growth. We are committed to constantly improving our results.